Steve Fraundorfer is a dynamic CPG Executive/GM with a deep foundation in applying operations excellence methodologies to drive improved business performance. Steve has a proven track record of improving results in diverse consumer product categories and functions across global business units. His competencies include demonstrated leadership and success in complex CPG global supply chains,  both in sourced and manufacturing environments. He has exceptional capabilities in maximizing commercial opportunities through Innovation, New Product Development and R&D processes and aligning to retail strategies. He also possesses deep understanding of P&L management and is adept at identifying the key variables specific to unique businesses that will most affect financial growth. A specific area of interest is in aligning corporate objectives to leadership and talent management to ensure teams are collaboratively maximizing output across functions.

Prior to founding Candid Insights Steve honed his skills in Consumer Products Operations and Leadership roles at Spectrum Brands. Steve began at Spectrum Brands, formerly known as Rayovac Corporation, in 1993 as a Manufacturing Engineer to gain a solid understanding of the product characteristics. With this base of knowledge, he transitioned into more commercial roles.He worked for several years in sourcing and make vs. buy analysis, as well as manufacturing footprint optimization. From here his career progressed quickly, he was promoted to Director of Program Management and Manufacturing in 1998. From 2002 to 2005, he was General Manager of Rayovac’s greenfield Packaging and Distribution Center in Dixon, Illinois. From 2005 to 2007 he supported the North American supply chain integration for the United Industries business acquisition. 

He moved into Remington Personal Care in 2007 assuming the position of Managing Director for Asia, based in Shenzhen, China. After returning from this three-year assignment, he was given the lead role to integrate the acquisition of the Applica Home Appliance business in 2010. Well known brands here include George Foreman and Black+Decker Kitchen and Garment Care.

He was appointed GM/SVP of the combined Appliances global business in October of 2013. In December of 2014 he assumed the role of President of the combined business unit comprising Global Batteries and Appliances and continued in this role until the divestiture of the battery business in 2018. He continued as the President of the stand-alone Appliances division until his decision to leave Spectrum in early 2019. He supported a year in transition and left Spectrum at the end of 2019.

Steve is now devoting time to growing Candid Insights, focusing on Executive Coaching & Mentoring, Strategic Business Advising, and serving as an Independent Director on multiple privately held corporate boards.

Steve holds three degrees from the University of Wisconsin-Madison: a Bachelor of Science degree in Engineering/Statistics, an MBA in Quantitative Analysis, and a Master of Science degree in Finance, Investment and Banking. He also obtained certification as a Professional Coach from the International Coach Federation. He is a former board member of the Association of Home Appliances Manufacturers and the Center for International Business Education at UW-Madison.